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Benetton Employs Trans Model

Tech & Branding

United Colors of Benetton has always tried to communicate a message of social inclusion in its marketing campaigns, and their new one is no different. They are using Brazilian transgender model Lea-T to advertise their spring/summer collection, in a bid to raise awareness about the brutal discrimination faced by many trans people in the South American company – a situation you’ll be well aware of if you followed the Suzanne Moore / Julie Burchill trans-scandal that erupted a fortnight ago…

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