Having recently been acquired by new owners, the ailing social media site is re-branding itself as a more music centred service. Since the only people who seem to use Myspace these days are bands, this seems like a reasonable plan. However, if you neglect to get the digital rights agency Merlin onboard before the launch, record labels are bound to feel short-changed.
According to MusicAlly, the AIM chief said of the new MySpace: “There is an impression, a complacence, and I would suggest an arrogance which is offensive, that you do deals with the majors, and the independent sector should be somehow grateful for the promotional value that these services will apparently bring to your artists and to you. If you follow that to its logical conclusion, all your activities would be promotional benefit”. Well said!
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