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Until recently Oscar Pistorius was one of the worlds most in-demand sports personalities, companies fought for the chance to use his inspirational back-story, athletic prowess and boyish good looks to sell their products. He was estimated to receive endorsements worth $2 million a year. However, in the aftermath of the recent shooting, and as increasingly disturbing details come to light brands are rushing to distance themselves from the track star.

We haven’t seen so many businesses disassociate themselves from a personality in this way since 50% of the countries handymen were forced to change the names of their companies from ‘Jim’ll Fix It’ to something less sinister.