Keeping track of new music, media and industry news.

Not many brands are as obsessed with new music than Mountain Dew, who have surpassed the idea of merely co-opting cool bands and actually launched their own record label featuring artists like Joey Bada$$, Wavves and Neon Indian. So while letting Tyler, The Creator devise an ad campaign would be lunacy for most brands, for Mountain Dew it actually makes a lot of sense. Unlike the ad, which features Tyler as caprine, dew-crazed, waitress-botherer ‘Felica the Goat’. Well, what did you expect?