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Tech & Branding

March 28, 2013

Not computer mice though (that would get annoying pretty quickly), but actual rodents. Italy’s Quiet Ensemble group has set up what they’ve dubbed ‘Orchestra Da Camera’, essentially a series of running wheels linked to music boxes which creates a mouse-fuelled mish-mash of Brahms, Schubert and Mozart. It’s reminiscent of the guitar-playing finches that roosted in the Barbican’s Curve Gallery for a while back in 2010, and really rather soothing…

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BrewDog to Produce Tweet Beer

See what we did there? Tweet beer. Like wheat beer. Hahahaha! Sorry, it's been a long week (although technically, with it being Good Friday tomorrow, it's also been a short week). Anyway, this is another crafty concoction (geddit? Crafty, like craft beer...oh, forget it) from the Scottish brewery. They're producing what they reckon will be the world's "first democratically designed beer", opening up key decisions to a public vote across social media using the hashtag #mashtag (jeez, that's almost as bad as one of ours). It'll probably end up tasting of pish (too many cooks and all that) but it's a damn good publicity move...