Keeping track of new music, media and industry news.

Barclaycard Sponsors 2013 Hyde Park Gigs

Tech & Branding

January 25, 2013

Barclaycard have struck a deal worth up to £7.5m with the Royal Parks Agency and AEG to sponsor gigs and events in Hyde Park over the next five years. However, those gigs will not be run by Live Nation, who pulled out of the bidding a while ago citing a “flawed” tender process…

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Benetton Employs Trans Model

United Colors of Benetton has always tried to communicate a message of social inclusion in its marketing campaigns, and their new one is no different. They are using Brazilian transgender model Lea-T to advertise their spring/summer collection, in a bid to raise awareness about the brutal discrimination faced by many trans people in the South American company - a situation you'll be well aware of if you followed the Suzanne Moore / Julie Burchill trans-scandal that erupted a fortnight ago...