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You’d think, that with the gun control debate in the USA probably more polarised than it’s ever been, the NRA wouldn’t bother trying to win any new converts and concentrate instead on trying to motivate its own support block. Perhaps that is what it’s doing with ads like the one above. Either way, it only took a week for the organisation to start putting out adverts after the Sandy Hook shooting – attacking Obama, blaming video games and, somewhat bizarrely, pitching to the trigger-happy female by celebrating the country’s “27 million armed and fabulous” women.

The ads were created by the agency Ackerman McQueen, who, it turns out, have several employees working from the NRA’s offices. This perhaps explains the bloody-minded zeal of their recent campaigns, which AdAge take a look at here…