Keeping track of new music, media and industry news.

During peak TV watching times 40% of the Tweetosphere is filled with TV related ramblings. As inane and mind numbing as these tweets inevitably are Twitter may have found a clever way of making money from them. Bluefin Labs measures social media conversations about TV and claims to be able to quantify audience engagement in any given show or series. This information could be sold to TV companies to analyse how their shows are performing on social media platforms.