Keeping track of new music, media and industry news.

Rough Trade may have posted a 25% increase in sales last quarter, but they’re hardly resting on their laurels. The shop’s latest idea is to launch a loyalty card offering an accompanying download with every purchase made. While this is fairly common with new vinyl releases and items bought online, in Rough Trade it will apply to offline purchases too, with tills linked to customer’s online accounts. However, as clever as this all is, you expect they’ll eventually have to offer something else, like an actual discount or points scheme, if they want take up of their loyalty card to really explode….