background image
BrewDog to Produce Tweet Beer

Tech & Branding

See what we did there? Tweet beer. Like wheat beer. Hahahaha!

Sorry, it’s been a long week (although technically, with it being Good Friday tomorrow, it’s also been a short week). Anyway, this is another crafty concoction (geddit? Crafty, like craft beer…oh, forget it) from the Scottish brewery. They’re producing what they reckon will be the world’s “first democratically designed beer”, opening up key decisions to a public vote across social media using the hashtag #mashtag (jeez, that’s almost as bad as one of ours). It’ll probably end up tasting of pish (too many cooks and all that) but it’s a damn good publicity move…

Previous in Tech & Branding

Paddy Power's Torres-Baiting Continues...

Paddy Power's Torres-Baiting Continues...
Remember that cheeky Paddy Power ad mocking Chelsea striker's Fernando Torres inability to score? Well, Chelsea were naturally a bit miffed about the fact they stuck it outside Stamford Bridge and a local councillor eventually managed to get it taken down. However, Paddy Power's ambush marketing demons can't be subdued that easily, and now the ad is back outside the Bridge - only this time on the side of a van. Said the betting brand: "We couldn't believe it when we found out we'd be given a bogus ad site, we felt like we'd been sold PPI. As fans loved our second job suggestions we wanted to get the message back out there. Now, with the ad van, if flipping burgers isn't Fernando's style, we're sure our driver wouldn't mind a few hours off!" Ouch...
Read More

Spotlight

EP Address: Datassette, Sudan Archives, Mighty Lord Deathman and more…

We look back at some of the best EPs released over the summer, including debuts by Sudan Archives and Mighty Lord Deathman…

Read More